Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika
DOI:
https://doi.org/10.56910/jispendiora.v4i3.3206Keywords:
Clinic, Health Communication, Information Needs, Instagram, Social MediaAbstract
This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
References
Akbar, A., Kartawinata, B. R., & Wardhana, A. (2023). Penyuluhan #Seri3: Paylater dalam e-commerce (Membantu atau menjebak?). Jurnal ADAM: Jurnal Pengabdian Masyarakat, 2(1), 167–172. https://doi.org/10.37081/adam.v2i1.1383
Dewi, A. R., & Heriyanto. (2024). Pemanfaatan media sosial dalam pengambilan keputusan berkelanjutan vaksinasi Covid-19. Anuva, 8(1), 1–11.
Dzattadini, A., Nurpadilah, M. A., Riska Angraeni, V., Aulyadisha, V., Mauldya, R. D. E., & Razak, R. W. A. (2024). Dampak penggunaan aplikasi paylater terhadap gaya hidup masyarakat. Akuntansi Pajak Dan Kebijakan Ekonomi Digital, 1(2), 51–60. https://doi.org/10.61132/apke.v1i2.75
Fajarwati, N. K., Susilawati, E., Fitrianti, R., Handayani, P., & Zulfikar, M. (2023). Digital literacy and communication privacy in cybermedia era. The International Journal of Politics and Sociology Research, 11(2), 274–279. www.ijobsor.pelnus.ac.id
Fauziah, S. N., Prayitno, P. H., Wahyono, H., & Inayati, R. (2023). The effect of financial literacy and self-control on consumptive behavior with paylater as a mediating variable. Jurnal Manajemen Dan Kewirausahaan, 11(1), 66–78. https://doi.org/10.26905/jmdk.v11i1.10209
Leonita, D., & Wulandari, S. (2024). Pengaruh fitur Shopee Paylater, literasi keuangan dan gaya hidup terhadap perilaku konsumtif berbelanja online di Shopee (Studi kasus pada mahasiswa Universitas Pelita Bangsa Program Studi Manajemen Angkatan 2020). Jurnal Manajemen Terapan Dan Keuangan, 13(02), 554–566. https://doi.org/10.22437/jmk.v13i02.33657
Mahendra, P., Saing, S. N. M., Khafid, Y. A., Rhomadon, A., Poniasih, A., Saleh, R. A., Hakim, A. A., Putri, I. N. A., Djannah, S. N., & Solikhah, S. (2024). Penyuluhan kesehatan mental sebagai upaya promotif preventif kesehatan. APMa Jurnal Pengabdian Masyarakat, 4(2), 63–72. https://doi.org/10.47575/apma.v4i2.578
Mursalina, A., Hasanah, H., & Efriani, E. (2024). Perilaku konsumtif mahasiswa pengguna Shopee Paylater. Balale: Jurnal Antropologi, 5(1), 29–51. https://doi.org/10.26418/balale.v5i1.78054
Nurfitri, A. R., Dimyati, Winarsih, & Setyaningsih, E. (2025). Fenomena peningkatan penggunaan paylater di Indonesia dan dampaknya terhadap perilaku masyarakat. INNOVATIVE: Journal of Social Science Research, 5, 2807–4246.
Ramdhani, M. R., & Kurniawan, R. (2025). Peran fintech, literasi keuangan, dan sikap individu terhadap penggunaan GoPay Later di kalangan ibu rumah tangga. Journal of Innovative and Creativity, 5(2), 3543–3558.
Rindu, R., Prasetio, K., Ulfah, M., Nur, D., Sumiati, S., Yunita, P., Yunita, P., Apriliana, A., Ramadhanti, G., Basara, S., Falah, D., Rahmanita, A., Mellinda, S., Kesuma, I., Susanti, A., Setyonugroho, A., Miftachurohman, A., & Andiyana, Y. (2024). Pengabdian kepada masyarakat “Mental health among Gen-Z anak muda si paling gampang stres.” Jurnal Pengabdian Masyarakat Saga Komunitas, 3(2), 281–285. https://doi.org/10.53801/jpmsk.v3i2.177
Sahidin, I., Sadimantara, G. R., Wahyuni, W., Malik, F., Sadimantara, F. N., Muliadi, R., & Aziz, M. I. (2023). Sosialisasi dan edukasi tentang kesehatan mental di SMAN 1 Sampara Kecamatan Sampara Kabupaten Konawe Sulawesi. EJOIN: Jurnal Pengabdian Masyarakat, 1(10), 1253–1259. https://doi.org/10.55681/ejoin.v2i10.1708
Setyowati, E., Abib, A. S., Astanti, D. I., & Rosariad, S. D. (2025). Peningkatan pemahaman siswa mengenai aspek hukum penggunaan paylater pada e-commerce di SMA Kesatrian 2 Semarang. Jurnal Padamu Negeri, 2(2), 155–160. https://doi.org/10.69714/bwhdc424
Sholihah, R. D., Nugraheni, S., & Fadila, A. (2024). Beyond promotions: Penguatan ketahanan keuangan melalui edukasi kesadaran konsumen terhadap gencaran promosi paylater. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 5(1), 792–799. https://doi.org/10.31949/jb.v5i1.8067
Syiam, A. N., Kamiliya, N., Khoerunnisa, S., & Cahyani, S. I. (2025). Edukasi mengenai maraknya penggunaan paylater dan pinjaman online di kalangan anak muda. DEDIKASI, 4(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
