THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE BUSINESS COMMUNICATIONS PERSPECTIVE ON ENTREPRENEUR SELF EFFICACY MEDIATED INTENSITY IN STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS NEGERI SURABAYA
DOI:
https://doi.org/10.56910/literacy.v1i3.356Kata Kunci:
: entrepreneurship education, business communication perspective, e-commerce, entrepreneurial intensity, entrepreneur self-efficacyAbstrak
The importance of this study aims to examine the effect of entrepreneurship education and the perspective of e-commerce business communication on entrepreneurial intensity mediated by entrepreneur self-efficacy in students of the economics and business faculties of Surabaya State University. This research uses a type of descriptive quantitative research with path analysis to look for relationships in each variable. The number of samples was 303 students from a total population of 1253 students from the 2019-2021 class. The research findings reveal that entrepreneurial intentions are indirectly influenced by entrepreneurship education, which means that entrepreneur self-efficacy has succeeded in mediating entrepreneurship education on the entrepreneurial intensity of students at the Faculty of Economics and Business, Universitas Negeri Surabaya. As for the e-commerce business perspective, it does not significantly influence the entrepreneurial intensity of students at the Faculty of Economics and Business Universitas Negeri Surabaya
Referensi
Ajzen, I. 2005. Attitude, Personality, and Behavior (2nd ed.). Poland, EU: Open University Press.
Bandura, A. (1997). Self-efficacy: the exercise of control. New York: W.H.Freeman and Company
D. Yadewani, R Wijaya. 2017. Pengaruh E-Commerce Terhadap Minat Berwirausaha. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi). Volume 1. Hal 64-69
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley, New York.
Hendro. 2011. Dasar-dasar Kewirausahaan. Jakarta : Erlangga.
Herath AMH & Rosli Mahmood. 2014. Dimensions of Entrepreneurial Self-Efficacy and
Firm Performance. Global Journal of Management and Business Research: A Administration and Management. Volume 14 Issue 4 Version 1.0. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853
Lestari, R.B. & Wijaya, T. 2012. Pengaruh Pendidikan Kewirausahaan terhadap Minat Berwirausaha Mahasiswa di STIE MDP, STMIK MDP, dan STIE MUSI. In Forum Bisnis Dan Kewirausahaan Jurnal Ilmiah STIE MDP. 1 (2): pp. 112-119
Rosyanti, Irianto A. 2019. Pengaruh pendidikan kewirausahaan dan lingkungan keluarga terhadap motivasi berwirausahamahasiswa jurusan pendidikan ekonomi universitas negeri padang. Jurnal Ecogen Vol.5 No. 3. E journal.unp.ac.id
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Yohnson. 2003. Peranan Universitas dalam Memotivasi Sarjana Menjadi Young Entrepreneurs. Jurnal Manajemen dan Kewirausahaan. 5 (2): 97-111.
Zimmerer, T. W., Scarborough, N. M., & Wilson, D. 2008. Essentials of Entrepreneurship and Small Business Management. Upper Saddle River, New Jersey: Pearson Education Inc
