Pengaruh Fasilitas Dan Media Sosial Promosi Terhadap Keputusan Menginap

Authors

  • Tuwuh Adhistyo Wijoyo Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
  • Ray Octafian Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
  • Julian Andriani Putri Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
  • Sarah Nur Amalina Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
  • Azizah Naharia Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
  • Fadhill Ramadhan Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

DOI:

https://doi.org/10.56910/nawasena.v2i2.1318

Keywords:

Facilities, Glamping, Social Media

Abstract

The importance of customer satisfaction has become a primary focus, with many companies investing in customer resources and continually seeking ways to enhance satisfaction. Promotional strategies through social media are an approach that can be adopted by tourism businesses such as accommodations to influence customer satisfaction. This research aims to explore the impact of social media and facility quality on customer satisfaction levels. The results of data analysis indicate that Facility Quality (X1) positively and significantly influences tourists' decisions to stay (Y). The influence of social media (X2) is also positive and significant on tourists' decisions to stay (Y). Together, facility quality (X1) and social media (X2) have a significant impact on tourists' decisions to stay (Y) at Glamping Mawar Camp, Bandungan.

References

Cvelic-bonifacic, J., & Licul, I. (2018). GLAMPING -NEW OUTDOOR ACCOMMODATION Ana-Marija Vrtodušić Hrgović , PhD Josipa Cvelić Bonifačić , PhD. December.

Erdin, A. R., & Kasmita, K. (2020). Pengaruh Promosi Terhadap Keputusan Menginap Di Hotel New D’Dhave Padang. Jurnal Kajian Pariwisata Dan Bisnis Perhotelan, 1(2), 59–63. https://doi.org/10.24036/jkpbp.v1i2.7172

Juniarta, P. P., Wardana, M. A., & Saputra, K. W. A. (2022). Persepsi Wisatawan Milenial Terhadap Akomodasi Glamping di Kawasan Kintamani. Jurnal Ilmiah Pariwisata, 27(2), 145–152

Kristanto, V. D., & Wahyuni, D. U. (2019). Pengaruh Fasilitas Dan Promosi Terhadap Keputusan Menginap Di the Win Hotel Surabaya. Jurnal Ilmu Dan Riset Manajemen, 8(5), 1–15.

Syahputra, R. R., & Herman, H. (2020). Pengaruh Promosi dan Fasilitas Terhadap Keputusan Menginap di OS Hotel Batam. Jurnal Ilmiah Kohesi, 4(3), 62–70.

Utami, N. K. Y. (2020). Glamping Sebagai Sebuah Perspektif Baru Dalam Akomodasi Berkemah. Jurnal Arsitektur ZONASI, 3(3), 185–194. https://doi.org/10.17509/jaz.v3i3.27854

Downloads

Published

2023-08-31

How to Cite

Tuwuh Adhistyo Wijoyo, Ray Octafian, Julian Andriani Putri, Sarah Nur Amalina, Azizah Naharia, & Fadhill Ramadhan. (2023). Pengaruh Fasilitas Dan Media Sosial Promosi Terhadap Keputusan Menginap. NAWASENA : Jurnal Ilmiah Pariwisata, 2(2), 98–105. https://doi.org/10.56910/nawasena.v2i2.1318

Issue

Vol. 2 No. 2 (2023): Agustus : Jurnal Ilmiah Pariwisata

Section

Articles

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)