PERAN AGENDA BUILDING BAGI PUBLIC RELATIONS

Authors

  • Farikha Rachmawati Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.56910/jispendiora.v1i1.57

Keywords:

Agenda building, public relations, image and reputation

Abstract

Public relations performs issue management as an effort to maintain the image and reputation of the agency. This study aims to determine the role of public relations in making agendas that increase the positive image of the government. This research is academically useful in developing a distinctive theory of public relations, namely the agenda of building information subsidies.

The results show that public relations applies an agenda building strategy in narrative production. The theory of agenda building & information subsidies is used by public relations for positive public perception of the government. Agenda building starts from the planning process carried out by the crisis team, coordination meetings to sharpen issues, making communication strategies, media monitoring, media relations, news tone analysis, narrative production, evaluation, and information subsidies. Public relations has implemented the concept of agenda building information subsidies to influence public opinion through issue management with several steps, namely highlighting certain issues, paying attention to issues, framing media, connecting issues with other symbols, utilizing big data and artificial intelligence to capture issues comprehensively.

Qualitative research was conducted by conducting interviews with 10 public relations workers working in government agencies. public relations utilizes various media to maximize agenda building, such as: big data, press conferences, websites, releases, twitter, Instagram, facebook, youtube live streaming, and so on. Data analysis using miles, hubberman, saldana and validity test with source triangulation.

 

 

References

Berger, C. R., Roloff, M. E., & Ewoldsen, D. R. (Eds.). (2010). The handbook of

Botan, C. H., & Hazleton, V. (2010). Public relations theory II. Routledge.

Camaj, L. (2016). Governments' uses and misuses of freedom of information laws in emerging european democracies: FOI laws' impact on news agenda-building in albania, kosovo, and montenegro. Journalism and Mass Communication Quarterly, 93(4), 923-945. doi:http://e-resources.perpusnas.go.id:2130/10.1177/1077699015610073

Cobb,R.W.,&Elder,C.(1971).The politics of agenda-building: An alternative perspective for modern democratic theory. Journal of Politics, 33, 892–915.

Curtin, P. A. (1999). Reevaluating public relations information subsidies: Market-driven journalism and agenda-building theory and practice. Journal of Public Relations Research, 11(1), 53-90.

Curtin, P. A., & Rhodenbaugh, E. (2001). Building the news media agenda on the environment: A comparison of public relations and journalistic sources. Public Relations Review, 27(2), 179-195.

Denham, B. E. (2004). Sports Illustrated, the mainstream press and the enactment of drug policy in Major League Baseball: A study in agenda-building theory. Journalism, 5(1), 51-68.

Denham, B. E. (2010). Toward conceptual consistency in studies of agenda-building processes: A scholarly review. The Review of Communication, 10(4), 306-323.

Hallahan, K. (1999). Seven models of framing: Implications for public relations. Journal of public relations research, 11(3), 205-242.

Kim, J. Y., & Kiousis, S. (2012). The role of affect in agenda building for public relations: Implications for public relations outcomes. Journalism & Mass Communication Quarterly, 89(4), 657-676.

Kiousis, S., Kim, J. Y., Kochhar, S. K., Lim, H. J., Park, J. M., & Im, J. S. (2016). Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election. Public Relations Review, 42(1), 240-242.

Kiousis, S., Park, J. M., Kim, J. Y., & Go, E. (2013). Exploring the role of agenda-building efforts in media coverage and policymaking activity of healthcare reform. Journalism and Mass Communication Quarterly, 90(4), 652-672. Retrieved from https://e-resources.perpusnas.go.id:2082/docview/1494729380?accountid=25704

Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19(2), 147-165.

Len-Ríos, M.,E., Hinnant, A., Park, S., Cameron, G. T., Frisby, C. M., & Lee, Y. (2009). Health news agenda building: journalists' perceptions of the role of public relations. Journalism and Mass Communication Quarterly, 86(2), 315-331. Retrieved from https://e-resources.perpusnas.go.id:2082/docview/216935453?accountid=25704

Miller, B. M. (2010). Community stakeholders and marketplace advocacy: A model of advocacy, agenda building, and industry approval. Journal of Public Relations Research, 22(1), 85-112.

Ohl, C. M., Pincus, J. D., Rimmer, T., & Harrison, D. (1995). Agenda building role of news releases in corporate takeovers. Public Relations Review, 21(2), 89-101.

Ragas, M. W. (2012). Issue and stakeholder intercandidate agenda setting among corporate information subsidies. Journalism and Mass Communication Quarterly, 89(1), 91-111. Retrieved from https://e-resources.perpusnas.go.id:2082/docview/1026654795?accountid=25704

Sallot, L. M., & Johnson, E. A. (2006). Investigating relationships between journalists and public relations practitioners: Working together to set, frame and build the public agenda, 1991–2004. Public Relations Review, 32(2), 151-159.

Scheufele, D. A. (2000). Agenda-setting, priming, and framing revisited: Another look at cognitive effects of political communication. Mass Communication & Society, 3(2-3), 297-316.

Schweickart, T., Jordan, N., Ji, Y. K., & Kiousis, S. (2016). Time-lag analysis of the agenda-building process between white house public relations and congressional policymaking activity. Journal of Communication Management, 20(4), 363-380. doi:http://e-resources.perpusnas.go.id:2130/10.1108/JCOM-01-2016-0001

Turk, J. V. (1986). Public relations' influence on the news. Newspaper Research Journal, 7(4), 15-27.

Vargo, C. J., & Guo, L. (2017). Networks, big data, and intermedia agenda setting: An analysis of traditional, partisan, and emerging online U.S. news. Journalism and Mass Communication Quarterly, 94(4), 1031-1055. doi:http://e-resources.perpusnas.go.id:2130/10.1177/1077699016679976

Downloads

Published

2022-07-29

How to Cite

Farikha Rachmawati. (2022). PERAN AGENDA BUILDING BAGI PUBLIC RELATIONS. JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora, 1(1), 08–18. https://doi.org/10.56910/jispendiora.v1i1.57

Similar Articles

<< < 1 2 

You may also start an advanced similarity search for this article.