Pengaruh Kualitas Produk, Harga Dan Varian Produk Terhadap Keputusan Pembelian Produk Daging Segar

Authors

  • Karimi Karimi Universitas Muhammadiyah Mahakarya Aceh

DOI:

https://doi.org/10.56910/jumbiwira.v2i2.762

Keywords:

service quality, price, variant, purchase decision

Abstract

This study aims to determine the effect of product quality, price and product variants on the decision to purchase fresh meat at the bestmeat shop. The sample used in this study was 100 bestmeet store customers. The method in this research is a quantitative method. The results showed that partially or simultaneously product quality, price and product variants have an effect on fresh meat buying decisions. Based on the test results Fcount 50.762 > Ftable 2.70, it can be concluded that the variable product quality, price and product variant simultaneously influence the decision making of purchasing fresh meat products at the BestMeat Bireuen Store.

References

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Gaspersz, V. (2017). Metode Analisis Untuk Peningkatan Kualitas.

Marwanto, A. (2015). Marketing sukses. Yogyakarta: Kobis.

Sugiyono, M. (2014). Penelitian Pendidikan Pendekatan Kuantitatif Kualitatif R&D cet. Ke-19, Bandung: Alfabeta.

Tjiptono, F., Chandra, G., & Adriana, D. (2012). Pemasaran strategik. Yogyakarta: Andi.

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Published

2023-07-12

How to Cite

Karimi Karimi. (2023). Pengaruh Kualitas Produk, Harga Dan Varian Produk Terhadap Keputusan Pembelian Produk Daging Segar. JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan, 2(2), 78–87. https://doi.org/10.56910/jumbiwira.v2i2.762