Human Resource Management Strategy to Improve Company Competitiveness at PT. Agro Niaga Eternal City of Bandung
DOI:
https://doi.org/10.56910/literacy.v4i1.2747Keywords:
HRM Strategy, Employee Performance, Employee Innovation, Company CompetitivenessAbstract
This study aims to analyze the effect of Human Resource Management (HRM) Strategy on Company Competitiveness, by considering the role of Employee Performance and Employee Innovation as mediating and moderating variables. The research was conducted at PT Agro Niaga Abadi Bandung City by involving 100 respondents as research samples. The method used is quantitative with multiple linear regression approaches, including testing moderation interaction variables. The results showed that HRM Strategy has a significant effect on Company Competitiveness, with a significant value of 0.000 and a coefficient of determination (R²) of 0.972. Employee Performance and Employee Innovation are also proven to have a positive and significant influence on competitiveness, with a significance level of 0.045 and 0.037, respectively. In addition, the interaction between Employee Innovation and Employee Performance shows a significant effect on the company's competitiveness (significance 0.029), which proves that Employee Innovation can positively moderate the relationship between Performance and Competitiveness. These findings confirm that effective HR management strategies, optimal employee performance, and a strong culture of innovation are key factors in building a company's competitive advantage.
References
[1.] Adeniyi, A., & Damilola, A., "The Strategic Role of Human Resource Management in Business Performance," 2024. [Online]. Available: https://doi.org/10.14293/pr2199.001095.v1
[2.] Agustian, K., Pohan, A., Zen, A., Wiwin, S., & Malik, A. J., "Human Resource Management Strategies in Achieving Competitive Advantage in Business Administration," 2023. [Online]. Available: https://doi.org/10.61100/adman.v1i2.53
[3.] Boxall, P., & Purcell, J., "Strategy and Human Resource Management," 4th ed., Palgrave Macmillan, 2016. [Online]. Available: https://doi.org/10.1007/978-1-137-37850-1
[4.] Channuwong, S., "Human resource management and organizational performance," International Journal of Advanced Research, vol. 11, no. 05, pp. 872–881, 2023. [Online]. Available: https://doi.org/10.21474/ijar01/16940
[5.] Eliza, E., "Human Resource Management Strategies to Improve Performance in the Digital Era," vol. 1, no. 2, 2023. [Online]. Available: https://doi.org/10.56457/implications.v1i2.494
[6.] Flak, O., & Głód, G., "Wyniki konkurencyjności przedsiębiorstw według barometru biznesu w 2014 w Polsce, Czechach i na Słowacji," vol. 42, no. 2, pp. 111–135, 2015. [Online]. Available: https://doi.org/10.12775/AUNC_ZARZ.2015.023
[7.] Geethanjali, N., Ashifa, K.M., Raina, A., Patil, J., Byloppilly, R., & Rajest, S.S., "Application of Strategic Human Resource Management Models for Organizational Performance," IGI Global, pp. 1–19, 2023. [Online]. Available: https://doi.org/10.4018/979-8-3693-2193-5.ch001
[8.] Gutterman, U.S.A., "Human Resources Management," Social Science Research Network, 2023. [Online]. Available: https://doi.org/10.2139/ssrn.4549619
[9.] Idrus, S., Jihan, J., Rahman, A. S., Arta, D. N. C., & Kespandiar, T., "The evolution of human resource management: the necessity of facing the industrial revolution 4.0," COMMITMENT, vol. 4, no. 1, pp. 91–97, 2023. [Online]. Available: https://doi.org/10.15575/jim.v4i1.23726
[10.] Iswandi, R. R. F., & Kuswinarno, M., "Transformation of Human Resource Development in the Digital Era," Initiative, vol. 4, no. 1, pp. 250–262, 2024. [Online]. Available: https://doi.org/10.30640/inisiatif.v4i1.3525
[11.] Kaufman, B. E., "Theoretical perspectives on work and the employment relationship," Industrial Relations Research Association, 2004. [Online]. Available: https://doi.org/10.2139/ssrn.3898436
[12.] Khera, S. N., & Gulati, K., "Human Resource Management Practices and Organizational Commitment: A Study of Selected IT Companies in India," International Journal of Human Resource Studies, vol. 2, no. 3, pp. 1–16, 2012. [Online]. Available: https://doi.org/10.5296/ijhrs.v2i3.2305
[13.] Mukhametshina, G. R., & Хамитова, Э. И., "HR Strategies for the Development of the Organization's Personnel," vol. 1(175), 2024. [Online]. Available: https://doi.org/10.34773/eu.2024.1.19
[14.] Paramarta, V., Rochani, S., Kadarisman, S., & Yuliaty, F., "The Impact of Human Resource Management Implementation in Business Strategy in Creating Sustainable Competitive Advantage," pp. 11–15, 2021. [Online]. Available: https://doi.org/10.2991/ASSEHR.K.210615.003
[15.] Storey, J., Wright, P. M., & Ulrich, D., The Routledge Companion to Strategic Human Resource Management, 2nd ed., Routledge, 2019. [Online]. Available: https://doi.org/10.4324/9781315675401
[16.] Tessema, M. T., Gok, D., Gok, K., Kibreab, N., & Berak, M. T., "Human Resource Management in the Post-Pandemic Era, the Case of the United States of America," Global Journal of Human Resource Management, 2024. [Online]. Available: https://doi.org/10.37745/gjhrm.2013/vol12n2112130
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 LITERACY : International Scientific Journals of Social, Education, Humanities
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
