Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang

Suwarti Suwarti; Aurilia Triani Aryaningtyas; Syamsul Hadi

doi:10.56910/sewagati.v4i4.3556

Authors

Suwarti Suwarti Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Aurilia Triani Aryaningtyas Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Syamsul Hadi Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

DOI:

https://doi.org/10.56910/sewagati.v4i4.3556

Keywords:

Agritourism Development, Capacity Building, Community Empowerment, Digital Marketing, Tourism Village Management

Abstract

This community service program was designed to strengthen the capacity of residents in Cepoko Village, Gunungpati District, Semarang City, to manage agricultural resources as part of a village-based tourism initiative. The program employed a participatory mentoring approach, combining training in village tourism management with hands-on simulation of agricultural tourism practices. A total of 32 participants, including farmers, small business owners, and tourism village administrators, actively engaged in the activities. The outcomes revealed a notable enhancement in participants’ understanding of village tourism concepts, strategies for leveraging agricultural potential as tourist attractions, and digital marketing techniques to promote such offerings. The average knowledge score improved substantially, rising from 3.2 to 4.4 on a five-point scale. In addition, the community collaboratively developed an educational agricultural tourism package, reflecting their ability to apply newly acquired skills in practical planning. This activity illustrates that structured capacity-building programs, combining theoretical training with technical mentoring, can empower communities to manage local resources more independently, improve their tourism management capabilities, and support the long-term sustainability of village-based tourism initiatives.

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