Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa
DOI:
https://doi.org/10.56910/sewagati.v2i4.1112Keywords:
MSMEs, Pejuang Rasa, Smoothie BowlAbstract
Along with the growing awareness of the importance of health and the adoption of a healthy lifestyle, UMKM Pejuang Rasa responds to this challenge by developing product innovations, one of which is the smoothie bowl product. The product innovation process, accompanied by internship implementation, involves a series of methods, including interviews, problem analysis, production planning, actual production, packaging, and product promotion. The Smoothie Bowl, a processed fruit product that has been frozen and topped with seeds and fruit slices, is packaged in a brown craft paper cup that can hold 360ml of smoothie. Introducing this product to the public is done consistently by implementing a promotion strategy supported by product photos. Through the conducted assistance, it is hoped that UMKM Pejuang Rasa can continue to grow by adapting and enhancing innovation.
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