Sosialisasi Manajemen Usaha dan Strategi Pemasaran pada UMKM di Desa Melati II

Authors

  • Revita Sari Universitas Muhammadiyah Sumatera Utara
  • Randy Harmedia Universitas Muhammadiyah Sumatera Utara

DOI:

https://doi.org/10.56910/safari.v2i4.956

Keywords:

Socialization, MSMEs, Business Management, Marketing Strategy

Abstract

Melati II Village, Perbaungan District, there are MSMEs that are objects of community service, namely MSMEs for making tempeh and cultivating maggot caterpillars. The purpose of this community service is (1) to educate on strengthening business management for Tempe MSMEs in Melati II Village, (2) to educate marketing strategies for Maggot Caterpillar MSMEs in Melati II Village. With the increasing understanding of MSME players about the importance of business management and marketing strategies, it is hoped that it will help their businesses to develop and compete better.

 

References

Primiana, Ina, 2009, Menggerakkan Sektor Riil UKM & Industri, Alfabeta Bandung.

Supeni, R.E. & Sari, M.I. 2011. Upaya Pemberdayaan Ekonomi Perempuan Melalui Pengembangan Manajemen Usaha Kecil. Laporan Seminar Tidak Diterbitkan. Jember: Fakultas Ekonomi UNIMUS.

Tambunan, T. 2002. Usaha Kecil dan Menengahdi Indonesia: Beberapa Isu Penting. Jakarta: Salemba.

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Published

2022-09-29

How to Cite

Revita Sari, & Randy Harmedia. (2022). Sosialisasi Manajemen Usaha dan Strategi Pemasaran pada UMKM di Desa Melati II. SAFARI :Jurnal Pengabdian Masyarakat Indonesia, 2(4), 149–153. https://doi.org/10.56910/safari.v2i4.956