Transformasi Gang Sempit Menjadi Sentra UMKM: Model Pemberdayaan Masyarakat Go Global, Go Digital, Go Green di Kelurahan Duren Tiga
DOI:
https://doi.org/10.56910/safari.v5i3.3165Keywords:
Café Mini Forest, CSR, Empowerment, Spatial Transformation, UMKMAbstract
Narrow alleys in urban areas are often neglected despite their potential to be developed into productive economic spaces. This community service program aims to transform narrow alleys in Duren Tiga Village into UMKM centers implementing the concept of "go Global, go Digital, go Green" to increase beneficiary income and expand multi-stakeholder cooperation. The method used is a participatory approach based on social mapping, Café Mini Forest infrastructure development, capacity building through business skills training, product innovation, digital marketing, sanitation-hygiene, halal certification processes, and continuous mentoring. The program results demonstrate successful transformation of narrow alleys into productive community gathering and socializing spaces. Eight out of nine UMKMs successfully obtained halal certification, innovative product diversification based on passion fruit was created, digital marketing strategies were implemented through social media, and participation in the regional PERTIWI Exhibition Dekafy Fest 2025. The program successfully transformed the approach from charitable assistance to sustainable productive empowerment, although it has not yet changed the quality of life of beneficiaries completely and opens opportunities for future program development.
References
Alamri, A. R. (2025). Community development for social change: Community development. Community Development, Advance online publication, 1–2. https://doi.org/10.1080/15575330.2025.2464988
Amran, A., Zain, M., Sulaiman, M., Sarker, T., & Ooi, S. (2013). Empowering society for better corporate social responsibility (CSR): The case of Malaysia. Kajian Malaysia, 31(1), 57–78.
Arisanti, N. P., Aminah, S., & Baiyinah, D. A. (2024). Peran digital marketing dalam meningkatkan UMKM di Kelurahan Wonorejo Kota Surabaya. Jurnal Pengabdian kepada Masyarakat Nusantara, 5(2), 145–158.
Baiyinah, D. A., & Aminah, S. (2024). Pemberdayaan sumber daya manusia terhadap pemasaran media online pada UMKM MadeStrong.id. Jurnal Pengabdian kepada Masyarakat Nusantara, 5(2), 89–102.
Cattaneo, L. B., & Chapman, A. R. (2010). The process of empowerment: A model for use in research and practice. American Psychologist, 65(7), 646–659. https://doi.org/10.1037/a0018854
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, S95–S120. https://doi.org/10.1086/228943
Fetterman, D. M., Kaftarian, S. J., & Wandersman, A. (1996). Empowerment evaluation: Knowledge and tools for self-assessment and accountability. Sage Publications.
Freeman, R. E., & Dmytriyev, S. (2017). Corporate social responsibility and stakeholder theory: Learning from each other. Symphonya: Emerging Issues in Management, 1, 7–15. https://doi.org/10.4468/2017.1.02freeman.dmytriyev
Hall, P., & Hay, D. (1980). Growth centres in the European urban system. Heinemann Educational Books.
Hamdani, H. (2017). Corporate social responsibility for micro, small and medium enterprise (MSME/UMKM) as a form of economic justice in Banten Province. The Management Journal of Binaniaga, 2(2), 1–10. https://doi.org/10.33062/mjb.v2i2.71
Hendra, H. (2019). UMKM development program and community empowerment on increasing public income. International Journal of Economics, Business and Accounting Research (IJEBAR), 3(2), 234–245. https://doi.org/10.29040/ijebar.v3i02.516
International Association of Schools of Social Work (IASSW), International Council on Social Welfare (ICSW), & International Federation of Social Workers (IFSW). (2020). 2020 to 2030 global agenda for social work and social development framework: Co-building inclusive social transformation. International Federation of Social Workers. https://www.ifsw.org/2020-to-2030-global-agenda-for-social-work-and-social-development-framework-co-building-inclusive-social-transformation/
Kadin Indonesia. (2023). UMKM Indonesia 2024: Peran UMKM sangat besar untuk pertumbuhan perekonomian Indonesia. Kamar Dagang dan Industri Indonesia. https://kadin.id/en/data-dan-statistik/umkm-indonesia/
Khaerani, S. N., & Sudarmiatin, S. (2022). The use of digital marketing and its impact on increasing MSME sales. Interdisciplinary Social Studies, 1(8), 1054–1061.
Mukhlis, M., Konadi, W., Mangkuwinata, S. M., Musrizal, M., Nova, N., Qadri, F., & Fauziah, F. (2022). Pelatihan penguatan literasi pelaku UMKM tentang konsepsi ekonomi dan pembiayaan berbasis syariah. Aceh Journal of Community Engagement (AJCE), 1(2), 45–62.
Natarajan, N., Newsham, A., Rigg, J., & Suhardiman, D. (2022). A sustainable livelihoods framework for the 21st century. World Development, 155, 105898. https://doi.org/10.1016/j.worlddev.2022.105898
Nikkhah, H. A., & Redzuan, M. (2009). Participation as a medium of empowerment in community development. European Journal of Social Sciences, 11(1), 170–176.
Paul, J., Lim, W. M., O'Cass, A., Hao, A. W., & Bresciani, S. (2024). Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies, 48(2), e13015. https://doi.org/10.1111/ijcs.13015
Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
Salmon, J., Satoğlu, E. B., Ogutu, V., & Thurston, P. (2025). Identifying the impact of stakeholder empowerment during the social innovation journey. Corporate Social Responsibility and Environmental Management, 32(2), 2651–2663. https://doi.org/10.1002/csr.2650
Sharp, H., Goodwin, S., Anwar, M., & Bartram, L. (2022). A participatory approach for empowering community engagement in data governance: The Monash Net Zero Precinct. Data & Policy, 4, e5. https://doi.org/10.1017/dap.2021.30
Sihura, H. K. (2025). Peran media sosial dalam strategi pemasaran UMKM di era digital. Jurnal Education and Development, 13(1), 703–706.
Sugiyo, S., Ramdani, T., Rohmanto, S., & Mar Ah, N. K. (2024). Evaluation of the community empowerment program conducted by PT PLN Indonesia Power UBP Mrica Unit PLTA of Wonogiri. ENDLESS: International Journal of Future Studies, 7(2), 108–116.
Supriyanto, A., Permatasari, R. D., Prihastuti, A. H., Saputra, T., & Bora, M. A. (2023). Kesuksesan muslimah pelaku UMKM: Peran dimensi entrepreneurial orientation. BISNIS: Jurnal Bisnis dan Manajemen Islam, 10(2), 267–286.
Syukur, A., Puspita, R., Aulia, N. Z., Diwani, M. L., Bilqis, S. H., & Fitri, Q. A. K. (2025). Pemanfaatan sosial media marketing sebagai alat pemasaran efektif untuk peningkatan bisnis UMKM. Journal of Community Service and Society Empowerment, 3(1), 60–69.
Syukur, A., Widiastuti, W., Surasati, F., Mazia, L., Sasetio, J., Hidayat, I., ... & Zhafira, R. (2025). Edukasi masyarakat tentang pentingnya legalitas usaha sebagai penunjang branding produk. Journal of Community Service and Society Empowerment, 3(2), 112–125.
Tadjuddin, T., & Mayasari, N. (2019). Strategi pengembangan UMKM berbasis ekonomi kreatif di Kota Palopo. Dinamis: Journal of Islamic Management and Business, 2(1), 78–95.
Thata, A. F. (2020). Dampak Covid-19 terhadap UMKM di Indonesia. BRAND Jurnal Ilmiah Manajemen Pemasaran, 2(1), 147–153. https://doi.org/10.36407/brand.v2i1.190
Van den Berg, L., Drewett, R., Klaassen, L. H., Rossi, A., & Vijverberg, C. H. T. (1982). Urban Europe: A study of growth and decline. Pergamon Press.
World Health Organization (WHO). (2008). Community empowerment. https://www.who.int/teams/health-promotion/enhanced-wellbeing/seventh-global-conference/community-empowerment
World Bank. (2023). Urban development overview. https://www.worldbank.org/en/topic/urbandevelopment/overview
Wibowo, A. P. S. (2021). Pemberdayaan usaha mikro kecil dan menengah paska berlakunya Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja. Jurnal Budget, 6(2), 89–105.
Zakiyah, E. F., Kasmo, A. B. P., & Nugroho, L. (2022). Peran dan fungsi usaha mikro kecil dan menengah (UMKM) dalam memitigasi resesi ekonomi global 2023. Jurnal Cakrawala Ilmiah, 2(4), 1657–1668. https://doi.org/10.54045/jci.v2i4.573
Zimmerman, M. A. (2020). Empowerment theory: Psychological, organizational and community levels of analysis. In J. Rappaport & E. Seidman (Eds.), Handbook of community psychology (pp. 43–63). Springer. https://doi.org/10.1007/978-1-4615-4193-6_2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 SAFARI :Jurnal Pengabdian Masyarakat Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
