Writing A Video Script to Promote Balaputra Dewa Museum as A Cultural Tourism Attraction in Palembang
DOI:
https://doi.org/10.56910/pustaka.v5i2.1924Keywords:
Cultural Tourism, Museum, Promotion, Video ScriptAbstract
This study explores the role of the Balaputra Dewa Museum in preserving and promoting the cultural heritage of Palembang. As one of the most significant historical sites in South Sumatra, the museum serves as a key attraction for cultural tourism. This research highlights how the museum contributes to cultural preservation and tourism development by analyzing its exhibits, educational programs, and visitor engagement strategies. Findings indicate that interactive learning experiences and traditional architecture, such as the Rumah Limas, are crucial in enhancing visitor engagement. This study emphasizes the importance of integrating historical education with tourism to strengthen cultural appreciation and economic sustainability in the region.
References
Aryanti, N., Anggaira, A. S., Ujihanti, M., Ardiansyah, W., Kurniawan, A. L., Wulandari, T., Indina, V. A., & Putri, A. A. S. (2022). Pelatihan public speaking di bidang virtual tour bagi anggota Himpunan Pramuwisata Indonesia (HPI) Kota Palembang. Dedikasi: Jurnal Pengabdian Masyarakat, 4(1), 63–70.
Aryanti, N., Leofaragusta, A., Shahab, A., Anggaira, A. S., Patmawati, Y., Anggraini, D., & Sabari, M. (2022). Pembuatan naskah video untuk mempromosikan Kampung Hidroponik Palembang. Applicable Innovation of Engineering and Science Research (AVoER), 14(1), 239–242.
Audini, F. S., Asmaniati, F., & Mumin, A. T. (2024). Strategi promosi untuk meningkatkan kunjungan wisatawan melalui metaverse tourism. Jurnal Darma Agung, 32(6). https://doi.org/10.46930/Ojsuda.V32i6.4971
Darme, M., Kurniawati, K., & Marta, N. A. (2024). Museum Balaputra Dewa sebagai sarana pembelajaran interaktif bagi guru sejarah di Kota Palembang. Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan, 8(1), 78–92. https://doi.org/10.29408/fhs.v8i1.24927
Deandra, M. G., Putra, I. D. A. D., & Aditia, P. (2023). Perancangan identitas visual dan media promosi Museum Balaputra Dewa di Palembang, Sumatera Selatan. EProceedings of Art & Design, 10(6).
Fitria Marisya, D., Hanadya, D., Auliana, N. U., Malini, S., & Purwanto, M. B. (2024). Pulau Kemaro: Simbol toleransi antaragama di Sumatera Selatan. Cakrawala: Jurnal Pengabdian Masyarakat Global, 3(3), 64–74. https://doi.org/10.30640/cakrawala.v3i3.3058
Hadinata, N., & Supratman, E. (2017). Sistem informasi Museum Negeri Provinsi Sumatera Selatan. Jurnal Sisfokom (Sistem Informasi dan Komputer), 6(2), 99–104. https://doi.org/10.32736/sisfokom.v6i2.254
Hadiwijaya, H. (2024). The effect of destination image on revisit intention with visitor satisfaction as an intervening variable at Balaputra Dewa Museum. Bina Bangsa International Journal of Business and Management, 4(1), 134–145. https://doi.org/10.46306/bbijbm.v4i1.85
Kurniawan, A. L., Ardiansyah, W., Aryanti, N., Ujihanti, M., & Meirani, W. (2021). Writing the purpose statements in qualitative, quantitative and mixed method research. Holistics (Hospitality and Linguistics): Jurnal Ilmiah Bahasa Inggris, 13(2).
Leofaragusta, A., Aryanti, N., Shahab, A., & Sabari, M. (2022). Developing a video script for the three unique Chinese temples as tourism destination in Palembang. International Journal of Research in Vocational Studies (IJRVOCAS), 2(2), 71–77.
Lestari, A. D. I., Santika, I., Tarisa, W., & Panorama, M. (2021). Strategi pengembangan Museum Balaputradewa untuk meningkatkan pendapatan pemerintah Kota Palembang. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan, 1(1), 11–22. https://doi.org/10.54443/sibatik.v1i1.1
Margareta, M., Kencana, N., & Febriyanti, D. (2021). Analisis strategi pengembangan destinasi wisata Museum Negeri Sumatera Selatan Balaputra Dewa oleh Dinas Pariwisata di Kota Palembang. Jurnal Publisitas, 7(2), 129–139. https://doi.org/10.37858/publisitas.v7i2.52
Marsinah, M., Hatidah, H., Indriani, F. R. A., & Purwanto, M. B. (2024). Telok Abang Ship Culture: A symbol of pride for Palembang residents on Independence Day. Jurnal Pengabdian Pancasila (JPP), 3(3), 133–144. https://doi.org/10.55927/jpp.v3i3.11249
Marsinah, M., Indriani, F. R. A., Hatidah, H., & Purwanto, M. B. (2024). Pelestarian kearifan lokal kain tradisional gambo: Upaya meningkatkan kualitas hidup dan kebudayaan masyarakat. Jurnal Kabar Masyarakat, 2(2), 277–285. https://doi.org/10.54066/jkb.v2i2.1985
Meileni, H., Hapsari, Y., Devani, F. T., Nugraha, A. C., Jannah, M., & Firdaus, R. (2024). Exploration of virtual reality technology implementation in the mobile application of Balaputra Dewa Museum. Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-ESCSI 2023), 232, 352.
Mubarat, H. (2017). Eksistensi seni kerajinan di Museum Balaputra Dewa Negeri Sumatera Selatan. Besaung: Jurnal Seni Desain dan Budaya, 2(2). https://doi.org/10.36982/jsdb.v2i1.275
Muhammad, N., & Mubarat, H. (2023). Buku pop-up sebagai media untuk mengenalkan Museum Sultan Mahmud Badaruddin II di Kota Palembang. Besaung: Jurnal Seni Desain dan Budaya, 8(2), 168–173. https://doi.org/10.36982/jsdb.v8i2.3325
Nababan, Y. (2017). The promotion media used in Balaputra Dewa Museum. Politeknik Negeri Sriwijaya.
Oktavianto, V. (2020). Analisis pencahayaan alami dan buatan pada Museum Balaputra Dewa Palembang.
Purwanto, M. B. (2021). Makanan khas Jawa (bebek goreng) sebagai salah satu daya tarik wisata kuliner di Kota Palembang pada RM Bebek Gendut. Jurnal Pariwisata Darussalam, 1(1), 22–28. https://ojs.politeknikdarussalam.ac.id/index.php/jpd/article/view/jpd4
Purwanto, M. B. (2024). Overcoming barriers in English learning for the hospitality and tourism industry: Effective strategies for success. Journal of English Teaching and Linguistics, 1(02), 68–77. https://jetli.yupind.com/index.php/jetli/article/view/10
Purwanto, M. B., Yuliasri, I., Widhiyanto, W., & Rozi, F. (2024). Interactive learning for hospitality students: An action research on combining role-play with multimedia technology. UNNES-TEFLIN National Conference, 6, 635–645.
Rodia, F. I., Marsinah, M., Hanadya, D., Auliana, N. U., & Purwanto, M. B. (2024). Perjalanan Songket: Transformasi menghidupkan UMKM di Kota Palembang. Cakrawala: Jurnal Pengabdian Masyarakat Global, 3(2), 209–216. https://doi.org/10.30640/cakrawala.v3i2.2643
Susanto, Y., Effendi, M., & Purwanto, M. B. (2022). Sosialisasi penggunaan literasi digital dalam memasarkan produk UKM di Desa Semangus Kecamatan Muara Lakitan Kabupaten Musirawas. Abdimas Galuh, 4(2), 1408–1415. https://doi.org/10.25157/ag.v4i2.8612
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 PUSTAKA: Jurnal Bahasa dan Pendidikan

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.