FITRIA ARIYANI; JOSUA PANATAP SOEHADITAMA; SONYA SIDJABAT; NUNUNG AYU SOFIATI (EFI); YOSI PAHALA. Determinasi Bauran Pemasaran: Analisis Peran Daya Beli Konsumen, Pesaing, Perilaku Konsumen dan Demografi Konsumen. JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan, [S. l.], v. 4, n. 1, p. 11–26, 2025. DOI: 10.56910/jumbiwira.v4i1.1992. Disponível em: https://jurnal-stiepari.ac.id/index.php/jumbiwira/article/view/1992. Acesso em: 6 dec. 2025.