Menghadapi Tantangan Global Dalam Perencanaan Bisnis: Strategi Untuk Mengatasi Kompleksitas Pasar Global

Authors

  • Kevira Eris Andini Universitas Pembangunan Nasional Veteran Jawa Timur
  • Clarissa Diva Elvaretta Universitas Pembangunan Nasional Veteran Jawa Timur
  • Putry Meysa Selvina Universitas Pembangunan Nasional Veteran Jawa Timur
  • Laura Faradina Wally Universitas Pembangunan Nasional Veteran Jawa Timur
  • Rusdi Hidayat N Universitas Pembangunan Nasional Veteran Jawa Timur
  • Maharani Ikaningtyas Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.56910/jumbiwira.v3i1.1372

Keywords:

Strategy, Global Challenges, Business Planning

Abstract

This research entitled "Facing Global Challenges in Business Planning: Strategies for Overcoming Global Market Complexity" has the aim of investigating and developing effective strategies for overcoming global market complexity in business planning. With ever-growing challenges in the global market, such as economic fluctuations, regulatory changes, and intense competitive dynamics, it is important for companies to have adaptive and effective strategies. Using literature reviews to collect and analyze data from various books, journals, and reports related to the research subject is the core of this qualitative research strategy. The term "international marketing" describes any type of advertising that reaches more than one country. It is common practice for entrepreneurs to write detailed documents outlining the history, current state, and future projections of their company. This document is known as a business plan. The findings of this research indicate that effective corporate planning techniques have a significant impact in overcoming global difficulties

References

Alfiana, et al. “Manajemen Risiko Dalam Ketidakpastian Global: Strategi Dan Praktik Terbaik.” Jurnal Bisnis Dan Manajemen West Science, vol. 2, no. 03, 29 Aug. 2023, pp. 260–271, https://doi.org/10.58812/jbmws.v2i03.576. Accessed 2 Apr. 2024.

Hasibuan, Anni Zuhro Syafrida, and Nuri Aslami. “Strategi Pemasaran Global Di Pasar Indonesia.” El-Mujtama: Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 28 Jan. 2022, pp. 194–201, https://doi.org/10.47467/elmujtama.v1i2.851. Accessed 2 Apr. 2024.

Malik, Imam. “STRATEGI PERENCANAAN DAN PENGEMBANGAN BISNIS DALAM MENGHADAPI PERDAGANGAN BEBAS MASYARAKAT EKONOMI ASEAN.” NEGOTIUM: Jurnal Ilmu Administrasi Bisnis, vol. 3, no. 1, 2020, pp. 39–61. Accessed 2 Apr. 2024.

“Navigating the Complexities of Global Markets.” FasterCapital, fastercapital.com/content/Navigating-the-Complexities-of-Global-Markets.html#Managing-Currency-Fluctuations-and-Exchange-Rates. Accessed 2 Apr. 2024.

Rambe, Dhea Nita Syafina, and Nuri Aslami. “Analisis Strategi Pemasaran Dalam Pasar Global.” El-Mujtama: Jurnal Pengabdian Masyarakat, vol. 1, no. 2, 28 Jan. 2022, pp. 213–223, https://doi.org/10.47467/elmujtama.v1i2.853. Accessed 2 Apr. 2024.

Suhairi, et al. “PERENCANAAN STRATEGI DAN PROGRAM PEMASARAN GLOBAL.” Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, vol. 8, no. 4, 2023, pp. 1031–1037, https://doi.org/10.30651/jms.v8i4.21206. Accessed 2 Apr. 2024.

Downloads

Published

2024-04-03

How to Cite

Kevira Eris Andini, Clarissa Diva Elvaretta, Putry Meysa Selvina, Laura Faradina Wally, Rusdi Hidayat N, & Maharani Ikaningtyas. (2024). Menghadapi Tantangan Global Dalam Perencanaan Bisnis: Strategi Untuk Mengatasi Kompleksitas Pasar Global. JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan, 3(1), 38–49. https://doi.org/10.56910/jumbiwira.v3i1.1372

Similar Articles

<< < 1 2 

You may also start an advanced similarity search for this article.