Analisis Pengaruh Layanan GoFood Terhadap Peningkatan Penjualan Pedagang Kaki Lima
DOI:
https://doi.org/10.56910/jispendiora.v2i3.964Keywords:
GoFood, street vendors, customersAbstract
This journal presents the results of an analysis of the influence of GoFood services on increasing sales of street vendors, by embracing various sources of information, including scientific articles, books, online data and the latest information. This research brings together data from various sources to detail the positive impact that the GoFood platform has on street vendors. Through a synthesis of this information, we found that GoFood significantly increased street vendor sales by expanding market access and providing adequate services for customers. Apart from that, the analysis also shows how street vendors who are smart in utilizing this technology tend to achieve greater profits. Thus, this journal illustrates the importance of technological adaptation in supporting the economic growth of street vendors in the current digital era.
References
Ash Shiddiqi, M. H. (2021). Dampak Go Food Terhadap Peningkatan Penjualan Bisnis Kuliner (Studi Kasus Usaha Bisnis Kuliner di Kawasan Medan Area) [Skripsi]. UIN Sumatera Utara.
Ash Shiddiqi, M. H., Rahmadhani, S., & Nasution, J. (2022). Dampak Go Food Terhadap Peningkatan Penjualan Bisnis Kuliner (Studi Kasus Usaha Bisnis Kuliner di Kecamatan Medan Area). Jurnal Islamic Circle, 3(1), 54–69.
Cahya, A. D., F.B., M., Martha, D., & Prasetianto, S. (2021). Analisis Layanan Go-Food dalam Meningkatkan Penjualan pada Kuliner di Yogyakarta. Jurnal Manajemen, 13(2), 264–272.
Firdaus, K. (2022). Penerapan Strategi Digital Marketing pada Penggunaan Platform Gofood, Grabfood dan Shopeefood Terhadap Peningkatan Pendapatan Bisnis Kuliner (Studi Kasus Bangku Pawon Ngaliyan) [Skripsi]. UIN Walisongo.
Iskandar. (2021). Skema Komisi GoFood Jadi 20 persen + Rp 1.000, Ini Penjelasan Lengkap Gojek. Liputan6. Diakses pada 1 Oktober 2023.
Nur, S., & Djafar, J. S. (2020). Dampak Penggunaan Aplikasi Berbasis Online Food Delivery Atas Tingkat Pendapatan Usaha Kuliner di Kota Makassar. YUME: Journal of Management, 5(3), 283–294.
Sari, M. & Asmendri. (2020). Penelitian Kepustakaan (Library Research) dalam Penelitian Pendidikan IPA. Natural Science: Jurnal Penelitian Bidang IPA dan Pendidikan IPA, 6(1), 41–53.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan Kombinasi (mixed Methods). Bandung: Alfabeta.
Swara, E. Y. (2020). Dampak Layanan Go Food dalam Meningkatkan Omzet Penjualan Pedagang Kuliner Halal di Kecamatan Rangkasbitung. Journal of Islamic Economics and Business Studies, 3(2), 1–14.
Wahyuni, S. (2020). Analisis Dampak Keberadaan Go Food dan Grab Food Terhadap Peningkatan Penjualan Usaha Kuliner [Skripsi]. UIN Sumatera Utara.
