Membangun Kepercayaan Komunitas Crypto Melalui Komunikasi Interpersonal Digital di Telegram
DOI:
https://doi.org/10.56910/jispendiora.v5i1.3499Keywords:
Digital Interpersonal Communication, Trust, Telegram, Source Credibility Theor, Crypto CommunityAbstract
This study aims to explore the patterns of digital interpersonal communication in building customer trust to join the Billionaire Trader crypto education community through the Telegram social media platform. The research was motivated by the widespread occurrence of crypto investment and trading fraud, which has led to declining public trust, making effective communication crucial in restoring confidence. This study employs a descriptive qualitative approach, with data collected through observation, in-depth interviews with the community owner, mentors, and members, as well as document analysis. The findings reveal that the digital interpersonal communication pattern applied by mentors, based on the components of the Source Credibility Theory—expertise, trustworthiness, and attractiveness—proves significantly effective in fostering customer trust. Expertise is reflected through accurate market analysis, trustworthiness through transparent interactions, and attractiveness through a personal and responsive communication style. The study concludes that in high-risk environments such as crypto trading, credible digital interpersonal communication serves as a strategic foundation for sustaining community engagement. These findings contribute to the practical management of digital communities and the theoretical development of interpersonal communication in virtual settings.
References
Bratina, T. (2023). Digital devices and interpersonal communication over time. Journal of Elementary Education, 16(4), 425–439. https://doi.org/10.18690/rei.2958
DeVito, J. A. (2019). The interpersonal communication book (15th ed.). Pearson.
Hermawan, E. (2023). Pengaruh kepercayaan, pembelajaran dan kolaborasi terhadap manajemen pengetahuan. Jurnal Komunikasi dan Ilmu Sosial, 1(1). https://doi.org/10.38035/jkis.v1i1
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635–650.
Lisanda, I., Fahmi, M., & Rahman, D. (2023). Telegram sebagai media komunikasi komunitas digital: Analisis fitur, keamanan, dan efektivitas interaksi. Jurnal Komunikasi Digital, 5(2), 112–124.
Lisanda, S., & Monang, S. (2023). Pemanfaatan aplikasi messaging Telegram @Xkwavers sebagai media komunikasi fans K-pop dalam meningkatkan value diri dan kesadaran beragama (Studi kasus pada anggota GC Telegram @Xkwavers). Jurnal Indonesia: Manajemen Informatika dan Komunikasi, 4(3), 1105–1112. https://doi.org/10.35870/jimik.v4i3.339
Mega Hasibuan, & Zuhrinal M. Nawawi. (2023). Peran etika bisnis dalam membangun kepercayaan konsumen. Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 3(1), 50–68. https://doi.org/10.55606/jempper.v3i1.2426
Metzger, M. J., & Flanagin, A. J. (2013). Credibility and trust in digital environments. Journal of Digital Communication, 1(1), 1–10.
O’Sullivan, P. B. (2020). Rapport management in digitally mediated communication. Journal of Computer-Mediated Communication, 25(3), 163–178.
Rahmat Eka, & Rakhmadi. (2024). Analisis dan pencegahan serangan social engineering pada jaringan komputer: Studi kasus penipuan investasi crypto. Jurnal Riset Sistem Informasi, 1, 8–16. https://doi.org/10.69714/8b7xtv35
Serman, Z. E., & Sims, J. (2023). Source Credibility Theory: SME hospitality sector blog posting during the COVID-19 pandemic. Information Systems Frontiers, 25(6), 2317–2334. https://doi.org/10.1007/s10796-022-10349-3
Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. John Wiley.
Syakhrani, & Widijatmoko. (2024). Perkembangan komunikasi digital: Dampak media sosial pada interaksi sosial di era modern. Jurnal Komunikasi, 2, 919–925.
Wahyuni. (2025, June 5). Alasan Tokocrypto gencar edukasi kripto. https://www.akurat.co/keuangan/1306107987/alasan-tokocrypto-gencar-edukasi-kripto
Walther, J. B. (2011). Theories of computer-mediated communication and interpersonal relations. In M. L. Knapp & J. A. Daly (Eds.), The SAGE handbook of interpersonal communication (pp. 443–479). SAGE.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
