NURLAILA WA RAHMA; CHALID IMRAN MUSA; MUHAMMAD ILHAM WARDHANA HAERUDDIN; MUHAMMAD ICHWAN MUSA; UHUD DARMAWAN NATSIR. Analisis Strategi Emotional Branding dalam Upaya Membangun Loyalitas Konsumen Brand HMNS . GEMILANG: Jurnal Manajemen dan Akuntansi, [S. l.], v. 5, n. 1, p. 78–88, 2025. DOI: 10.56910/gemilang.v5i1.2320. Disponível em: https://jurnal-stiepari.ac.id/index.php/gemilang/article/view/2320. Acesso em: 5 dec. 2025.