THE IMPACT OF PROMOTIONS AND TESTIMONIALS ON PURCHASING ALUNICORN PRODUCTS AS MEDIATED BY TRUST
DOI:
https://doi.org/10.56910/gemilang.v3i2.433Keywords:
Promotions, Testimonials, Trust, Interest in BuyingAbstract
This study aims to determine the influence of promotions and testimonials on purchase intention and trust as mediating variables. This research method uses a quantitative approach by distributing questionnaires to 97 consumers. This study gives the result that promotion has a significant effect on purchase intention through the mediating variable of trust and testimonials does not affect purchase intention.
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