Peran Fear of Missing Out Memediasi Pengaruh Promo Event Tanggal Kembar E-Commerce Shopee Terhadap Impulsive Buying Tendency Pada Generasi Z Pengguna Shopee di Bandar Lampung
DOI:
https://doi.org/10.56910/gemilang.v4i3.1531Keywords:
Shopee E-commerce Twin Date Event Promo, Impulsive Buying Tendency, Fear of Missing OutAbstract
Fear of missing out is the fear of losing the opportunity to follow something that they think is interesting to follow such as the shopee e-commerce twin date event promo by offering attractive discount products that occur every month on the same date, so that it can encourage someone to make a purchase that was not planned before. This study aims to show how much the level of impulsive buyimg behavior of Gen Z in Bandar Lampung is caused by the shopee e-commerce twin date promo event and through fear of missing out as mediation. The research method used is quantitative method with a research population of 296,828 thousand residents and a sample size of 100 respondents. The results showed that the shopee e-commerce twin date promo event had a significant positive effect on impulsive buying tendency and the fear of missing out variable had a positive and significant effect and mediated the relationship between the shopee e-commerce twin date promo event and impulsive buying tendency. The results of research in an Islamic business perspective regarding impulsive buying tendency behavior in Islamic consumption theory that Islam prohibits anything excessive and must adhere to the principles of simplicity and balance.
References
Ariyanti, L, and S S Iriani. 2022. “Pengaruh Promosi Penjualan Dan Electronic Word of Mouth Terhadap Pembelian Impulsif Pada Saat Special Event Day (Studi Pada Konsumen Shopee Jawa Timur).” Sibatik Journal: Jurnal Ilmiah …. https://publish.ojs-indonesia.com/index.php/SIBATIK/article/view/58.
Azizah, Faradiva Dwi, A. Nirwana Nur, and Aditya Halim Perdana Kusuma Putra. 2022. “Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions.” Golden Ratio of Marketing and Applied Psychology of Business 2 (1): 58–72. https://doi.org/10.52970/grmapb.v2i1.173.
Badan Pusat Statistik. 2020a. “Jumlah Penduduk Menurut Wilayah, Klasifikasi Generasi, Dan Jenis Kelamin, Indonesia, Tahun 2020.” 2020. https://sensus.bps.go.id/topik/tabular/sp2020/2/0/0.
———. 2020b. “Jumlah Penduduk Menurut Wilayah, Klasifikasi Generasi, Dan Jenis Kelamin, Provinsi Lampung, Tahun 2020.” 2020. https://sensus.bps.go.id/topik/tabular/sp2020/2/9/0.
Beyens, Ine, and al et. 2016. “‘I Don’t Want to Miss a Thing’: Adolescents’ Fear of Missing out and Its Relationship to Adolescents’ Social Needs, Facebook Use, and Facebook Related Stress.” Computers in Human Behavior 64: 1–8. https://doi.org/10.1016/j.chb.2016.05.083.
Dempsey, A E, K D O’Brien, and M F Tiamiyu. 2019. “Fear of Missing out (FoMO) and Rumination Mediate Relations between Social Anxiety and Problematic Facebook Use.” Journal Addictive Behaviors Reports 9. https://www.sciencedirect.com/science/article/pii/S235285321830169X.
Fumar, Michael, Ario Setiadi, Stefanie Harijanto, Cindika Tan, Business Management, and Program Binus. 2023. “The Influence of Fear of Missing Out ( FoMO ), Sales Promotion , and Emotional Motive Mediated Self-Control on Impulsive Buying for Hypebeast Products.” Journal of Historyand Humanities 6 (3): 1363–75.
Kumparan Bisnis. 2023. “Populix Ungkap Sifat Masyarakat Indonesia Saat Belanja Online: Impulsif.” Kumparan.Com. 2023. https://kumparan.com/kumparanbisnis/populix-ungkap-sifat-masyarakat-indonesia-saat-belanja-online-impulsif-1zs7T7zjQ9n/2.
Kurniawati, Tri, and Muarti. 2023. “Pengaruh Price Discount Dan Pendapatan Terhadap Impulsive Buying Pada Online Shop ( Studi Kasus Pada Tenaga Kependidikan Di Universitas Negeri Padang ).” Jurnal Salingka Nagari 02 (1): 87–96.
Maharani, T R, and Et Al. 2022. “Keputusan Pembelian Pada Promo Tanggal Kembar Platform ECommerce Shopee.” Jurnal Ilmu Komunikasi 01. https://proceeding.unesa.ac.id/index.php/sniis/article/download/123/108.
Mandas, Astrid Lingkan, and Khoirotus Silfiyah. 2022. “Social Self-Esteem Dan Fear of Missing Out Pada Generasi Z Pengguna Media Sosial.” Jurnal Sinestesia 12 (1): 19–27.
Nasr, Sumayyah Amalina, and et al. 2023. “The Effect of Fear of Missing Out on Buying and Post-Purchasing Behaviour toward Indonesia’s Generation Z Online Shoppers (Case Study: E-Commerce Indonesia).” International Journal of Current Science Research and Review 06 (09): 6246–62. https://doi.org/10.47191/ijcsrr/v6-i9-15.
Nurbaeti, Ayi. 2022. “Konsumsi Dalam Perspektif Ekonomi Islam.” Jurnal Perbankan Syariah 2 (2): 15–27. https://doi.org/10.35194/eeki.v2i2.2515.
Pratiwi, Febriana Sulistya. 2023. “Survei: Gen Z Lebih Lama Main Medsos Dari Generasi Lain.” DataIndonesia.Id. 2023. https://dataindonesia.id/internet/detail/survei-gen-z-lebih-lama-main-medsos-dari-generasi-lain.
Rezkiana Nisaputra. 2023. “Ekonomi Tak Pasti, 67% Masyarakat Malah Antusias Belanja Online.” Infobanknews.Com. 2023. https://infobanknews.com/ekonomi-tak-pasti-67-masyarakat-malah-antusias-sambut-promosi-belanja-online/.
Safitri, Adinda Fobi, and Rinaldi. 2023. “Pengaruh Fear Of Missing Out (FoMO) Terhadap Perilaku Konsumtif Pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee.” Jurnal Hukum Islam Dan Humaniora 2 (2022): 727–37.
Sugiyono. 2013. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.
Zainur. 2017. “Konsep Dasar Kebutuhan Manusia Menurutpersfektif Ekonomi Islam.” Jurnal Perbankan Syariah 9 (5).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 GEMILANG: Jurnal Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
