CHALID IMRAN MUSA; AZLAN AZHARI; KRISTINA PARINSI. Analysis of Digital Marketing Strategy in Increasing Impulse Purchase of Online Fashion Products through Optimizing Customer Reviews and Price Discounts with Lifestyle as an Intervening Variable. LITERACY : International Scientific Journals of Social, Education, Humanities, [S. l.], v. 5, n. 1, p. 11–34, 2026. DOI: 10.56910/literacy.v5i1.3441. Disponível em: https://jurnal-stiepari.ac.id/index.php/LITERACY/article/view/3441. Acesso em: 28 apr. 2026.