SAPTO SUPRIYANTO; BAMBANG GURITNO; SAMTONO. Analysis of Factors Influencing Consumer Behavior in Choosing Services : A Case Study of Ivan Gunawan’s Mandjha Hijab Company in Central Java. LITERACY : International Scientific Journals of Social, Education, Humanities, [S. l.], v. 4, n. 3, p. 42–51, 2025. DOI: 10.56910/literacy.v4i3.2946. Disponível em: https://jurnal-stiepari.ac.id/index.php/LITERACY/article/view/2946. Acesso em: 5 dec. 2025.