AISYAH NURALAM; NOVIKA CANDRA ASTUTI. A Proposed User-Generated Content (UGC) Strategy in Influencing Purchase Intention of Family Segment With Mediation of Perceived Usefulness and Perceived Trust . LITERACY : International Scientific Journals of Social, Education, Humanities, [S. l.], v. 4, n. 2, p. 203–218, 2025. DOI: 10.56910/literacy.v4i2.2343. Disponível em: https://jurnal-stiepari.ac.id/index.php/LITERACY/article/view/2343. Acesso em: 5 dec. 2025.