UMROATUS SOLEHA; FARRAH NOOR AMINAH ILFAH; AHMAD HASINUL ADABI; MUHAMMAD ALKIROM WILDAN. The Role of Word of Mouth (WOM) in Building Consumer Trust in New Brands: Strategy Analysis and Impact. LITERACY : International Scientific Journals of Social, Education, Humanities, [S. l.], v. 4, n. 1, p. 322–329, 2025. DOI: 10.56910/literacy.v4i1.2190. Disponível em: https://jurnal-stiepari.ac.id/index.php/LITERACY/article/view/2190. Acesso em: 5 dec. 2025.