Angelika Pratiwi Widya Nugroho and Selamet Riyadi 2025. Internalization of Noble Values in Consumer Behavior (A Study on the Phenomenon of Online Shopping among Millennials). LITERACY : International Scientific Journals of Social, Education, Humanities. 4, 3 (Oct. 2025), 362–370. DOI:https://doi.org/10.56910/literacy.v4i3.3332.